A Life-Transforming Idea

From columnist and bestselling author Suzy Welch comes a powerful, proven strategy for making difficult decisions and clarifying life choices. Doris Kearns Goodwin calls 10-10-10 "A triumph."

We all want to lead a life of our own choosing. But in today’s accelerated world, with its competing priorities, information overload, and confounding options, we can easily find ourselves steered by impulse, stress, or expedience. Are our decisions the right ones? Or are we being governed, time and time again, and against our best intentions, by the demands of the moment? With 10-10-10, Welch proposes a transformative solution to deal with this pressure, as she shares her own life-tested strategy to help us regain control of our choices - and reclaim our lives. Take action by applying the 10-10-10 model to the areas of your life that matter the most - jobs/skills, family, finances, and myriad other aspects of planning your ideal future.

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10-10-10 on RightHealth

Suzy on Lynda

Glamour calls 10-10-10 "The Best Decision-Making Tool Ever"

Check out the May 09 issue for an article by Suzy on how to keep your life from living you

Business Week

Suzy Welch's Big Strategic Thought

The Palm Beach Post

Liz Balmaseda's front-page feature on 10-10-10

The Daily Beast

Tina Brown's interview with Suzy

10-10-10 is a Heather's Pick

From Indigo Books CEO Heather Reisman:
"When Suzy Welch’s 10-10-10: A Life-Transforming Idea first crossed my desk in an early reader copy, I pushed it aside. It fell into the self-help genre and the last thing I wanted to read was another one of “those”. Luckily, I was encouraged to pick it up by a mutual friend of the author’s and mine. Good decision. No, make that great decision.

10-10-10 is one of those books that everyone should read; you could be 12 or 82, no matter. Welch’s ideas change for the better the way you approach making decisions about your life. The central idea of 10-10-10 is brilliantly simple. Whenever one is faced with a fork-in-the-road decision, put your gut sense and your immediate emotional energy aside and think about how you will feel about the implications of each option: 10 minutes, 10 months and 10 years from now. But the concept only comes to life when you read the real life stories that she shares.

In clear, engaging, compelling prose, Suzy relates her own experiences applying her philosophy as well as the experiences of countless others she has counseled in her concept over the last several years. I was totally drawn into the personal stories and decision moments captured in the book, every one of which so genuinely reflect what we all face in one way or another. (You won’t easily forget the story of her first road trip with then boyfriend, now husband, Jack Welch and her three misbehaving young kids.)

Buttressing the stories and anecdotes is some very powerful research about how our brains work when we are faced with making decisions that have both short term and long term consequences for our happiness and well being. Welch writes really well – she was the Editor of The Harvard Business Review – and she is a joy to read. I can honestly say that this book reframed how I look at things."

From Publisher's Weekly

Journalist Welch, coauthor of Winning (with her husband, former GE CEO Jack), offers an in-depth look at the decision making process that has brought her success and formed the basis of her work-life advice column in O, The Oprah Magazine. By imagining a decision's impact in the short and long term—in 10 minutes, 10 months, and 10 years—readers will discover not just their innermost values, but the wisdom to pursue them with confident and empowering choices. While easy to follow and simple in theory, the process can raise painful and challenging issues, illustrated in numerous case studies, Welch's personal story and the science behind 10-10-10. Welch also demonstrates how poor decisions are often the result of stress and guilt, rather than a lack of understanding or knowledge; the practical upshot of her approach is the ability to break through the often paralyzing ambivalence that keeps people in dead end jobs and relationships. Anyone who feels stuck, rushed or simply too emotional to make important life decisions should find Welch's technique surprisingly useful, and her guide to it both rallying and rational. (Apr.)

Suzy on Oprah

Suzy on Oprah

Suzy was the March cover issue. Visit for more.

Suzy Welch in PINK

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10-10-10 is now a New York Times best-seller
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